When Should You Start Google Ads? Google is the top-used search engine in America as of 2021, maintaining 92% of the market; this makes sense because consumers will use Google over five billion times each day. So if you're like me, you wonder where Google gets all of its money and how it [...]
One Year of KMD Marketing + Design: Lessons I’ve Learned Along The Way One year ago, I created KMD Marketing + Design. My goal is to help businesses and nonprofits develop a brand that is aligned with clear marketing direction and strategy—all while working on their business rather than in it. It was [...]
6 Effective Ways to Build an SEO Friendly Website I know one of the first things that pop into mind when it comes time to build a website for your business or brand is to design a website that is visually appealing to your audience. Right? It makes sense. You want a website [...]
6 Of The Best Website Hosting Companies For Small Businesses + Nonprofits In today's digital world, having an online presence is essential for business success. Does your business show up online? If your business isn’t sure how to build an online presence, now is the perfect time to leverage an online business strategy. [...]
What is Alt Text? 3 Tips For How To Write It Whether you have a website, blog, or social media for your business, you've probably found yourself using images as a visual to convey your brand message. If you have spent any time, in the past, uploading images to various digital platforms, optimizing [...]
3 Ways to Marketing Your Small Business On A Budget When you are a small business, start-up entrepreneur, or nonprofit, budgets are tight for marketing. The options are endless when it comes to marketing your small business. From social media to maintaining your website to developing content for all platforms used, it's no [...]
Having an Adaptable Marketing Team Leading and Retaining Your Adaptable Team From the life of being an entrepreneur to growing a team whether it is an internal marketing department, customer service, etc. - the definition of how to lead and retain your adaptable team varies. Remember that the most effective team leaders build [...]
Having an Adaptable Marketing Team and Adapting New Ways of Hiring a Team How are you currently hiring your team? This can apply to both your marketing team and all other departments. Have you thought of how this strategy can play into adapting to rapid economic changes? In addition to keeping an ear [...]
Having an Adaptable Marketing Team and New Marketing Trends What has changed? Some may say, "What hasn’t changed?" Everything seems to have changed in the past few years. As marketing leaders, we are the ones surveying annual and quarterly trends in the market. We are always asking the question: what has changed the [...]
Having an Adaptable Marketing Team and Its Impact To You It has been a little more than a year. While the exact date differs for everyone, we’ve reached a milestone. What looked like two weeks to flatten the curve turned into more. It impacted everyone’s lives in unique ways. Some prospered through a [...]
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