Subject to Change We are subject to change. The world changes daily. Technology changes at a rapid rate. And the list goes on. Change is a concept we should be comfortable with as time goes on. Yet, it is still a hard concept to accept today. The same goes for business. Change is [...]
It's the Little Things Running a business with dreams is a wild ride. Raising kids of the next generation is also a wild ride. But doing them together is filled with twists and turns that make the ride even wilder. As I began 2022, I knew there was a way to avoid so [...]
The Importance of Implementing a Marketing Strategy You’ve made the product, redefined a service offering to evolve with market changes, hosting a fundraiser or a company event. Now, you need to create and implement a marketing strategy to draw awareness and generate results that increase your chance of business success. I love a [...]
4 Types of Marketing Strategies One thing you’ll quickly realize when you run a small business is that flying by the seat of your pants 99% of the time isn’t a good plan. Don’t get me wrong, it can be fun but not necessarily effective when growing and scaling a business. Trust me [...]
SEO: Local Search 101 for Local Businesses At KMD, we believe in helping local businesses grow and get found online. SEO is hard, and we want to simplify it. Our goal is to help educate you on the process of local SEO (search engine optimization) and working with an SEO specialist. Have you [...]
Four Simple SEO Tactics That Work Sometimes, a simple SEO approach might be just what you need. We understand that SEO is confusing to many people. You don’t know where to start, how to correct technical issues on your site, and which next steps to choose. So today, we want to share four [...]
Can Googling Your Business Have Unintended Consequences? You Google your business to see what others may see or how you rank. It’s easy to do, but it can have unintended consequences. “We were curious to see what companies popped up with certain keywords but didn’t think it could harm us!” If you are [...]
Creating Content For Your Website Creating content for your website, specifically blog content, has been around for decades. It can come with a host of benefits that are too good not to write compelling content in your niche or industry. Regarding content creation, the more planning and preparation you do, the better your [...]
Marketing Is Here To Work For You. Not Against You... Marketing is here to work for you. Not against you... Here we are in February, and I've heard on a number of occasions from business owners that we haven't gotten much out of our marketing efforts or are seeing little to no return. [...]
When Should You Start Google Ads? Google is the top-used search engine in America as of 2021, maintaining 92% of the market; this makes sense because consumers will use Google over five billion times each day. So if you're like me, you wonder where Google gets all of its money and how it [...]
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