Content Creation

While influencers and UGC creators both contribute to social media marketing, there’s a key difference: UGC creators don’t need a large audience. Influencers often use their platform to promote products, relying on their reach to sell. UGC creators, however, focus on making content for the brand to use on its own channels. You read that right [...]

In a world where consumers are constantly bombarded with advertisements, UGC cuts through the noise. It serves as social proof, showing potential customers real experiences with real people. According to surveys, consumers trust content from their peers more than content directly from a brand. UGC builds trust, adds authenticity, and helps customers connect to a [...]

User-generated content (UGC) is original, brand-specific content created by everyday users and shared on social media. It can include photos, videos, reviews, and social media posts that show a brand’s product or service.