I know one of the first things that pop into mind when it comes time to build a website for your business or brand is to design a website that is visually appealing to your audience. Right? It makes sense. You want a website that visually represents your brand and the business you are trying to build.

But… Building a website can take some time and talent. Design-wise, at least. Now, with so many consumers clicking on organic search listings, it’s critical that you not only build a website that showcases your brand but also use search engine optimization (SEO) to help your site rank higher in search results.

What is an SEO-friendly website? When it comes to an SEO-friendly website on any page means that Google and other search engines can crawl each page on your business’s web efficiently and index it in their database. Is the content and structure of the site aligned for search engines to understand? Does each page of the website have a unique title and description? Are the URLs user-friendly? Here are our top five ways to build an SEO-friendly website.

Here are 6 Ways to Build an SEO Friendly Website

Target Valuable Keywords

Content creation is the heartbeat of every website. It’s important to create content that helps drive traffic to your site and get leads engaging with your business. When you create content, your team establishes your business as an expert in your industry. It also helps you target valuable keywords that drive consumers to your page.

First, you must choose a topic for each page or blog post. This topic creation is where keywords come into play. Keywords are what search engines use to index your website pages and how they appear in relevant search results.

URLs That are User Friendly

User-friendly URLs are descriptive and separated by dashes. On a website, these are used as links to a webpage. All you need to make URLs user-friendly is to make them easy to remember, incorporate keywords, and avoid numbers to make them user-friendly.

Unique Titles and Meta Descriptions

Unique Titles and Descriptions tells you exactly what to expect during a Google search. When you search Google, the first thing you see is the title and description of the page.

Here is an example of a title and meta description from The Healthy Chef:

In this title and description, the search was “benefits of superfood powder.” The Healthy Chef’s description is a good example of how to utilize the little space allotted for description to help rank keywords while summarizing the content on this page.

Minimize Duplicate Content

It is often said that creating content once is of value to use over and over. Creating duplicate content is both right and wrong. Sharing content is crucial for marketing success. It takes time to see results, but it can help increase your reach and potential for consumer engagement. Avoid duplicate content on your website that can be used across multiple channels, such as social media, email campaigns, print materials, sales literature, etc.

Optimized For All Devices

Let’s move on to device optimization. It works a little differently, but it can create a powerful user experience. Your website provides many tools to help you design and implement all pages to be mobile-friendly.

Internal Linking

Finally, internal linking can help your website build authority and allow consumers to navigate easily within it. With relevant content your team creates, the user will be tempted to stay longer, build brand credibility, and help search engines discover more pages of your website and index them in the search results.

If you want to learn more or you are ready to drive more traffic to your online business, contact us today for your customized SEO strategy.

Thanks for stopping by the blog—I love educating small business owners + nonprofits about event marketing, SEO, website design, and social media strategy.

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