Marketing is here to work for you. Not against you…

Here we are in February, and I’ve heard on a number of occasions from business owners that we haven’t gotten much out of our marketing efforts or are seeing little to no return. You want results fast, and what you’re asking marketing experts to do takes time. You need the right tools in place to build a good user experience that encourages consumers to make a purchase.

Guess what—YOU need to put some skin in the game to see tangible results. Small and simple marketing efforts are more effective in seeing lasting growth in your business. I get it—marketing is tough. It’s constantly evolving. Recognize that you can keep improving your business growth if you approach the process with the right mindset. Again, Marketing is here to work for you, not against you.

How you approach the marketing efforts for your business is up to you. What is the first thing that comes to your mind when you hear the word “marketing?”

Perhaps you thought of a product or service, price, or advertising. While these are key marketing elements, there is so much more involved in creating marketing efforts that truly resonate with your target market. It is a go-at-your-own-pace process that can build you lasting results.

I’m sharing some common avenues I evaluate alongside my clients that help them promote their businesses.

Social Media

Social media marketing is a great strategy for connecting you with your audience to build trust, rapport, and expertise in your field. While creating content requires some work, it is a great resource for instilling small and simple marketing habits that reach your audience, build your brand, and drive traffic to your website or place of business.

Jot down a list of 6-12 messages that tell a story or tone you’d like your target market to feel when working with you. Then, choose a message. Each day that week, there will be a different post talking about a singular message and its benefits. Going one step further, add video content to the social mix talking about those messages.

Guess what? Social media takes time. Once you get familiar with posting routinely, pivot to spending an afternoon each week creating video and still image content for the week ahead. Next, learn about all the resources available to schedule your content.

Again, Show your expertise, build trust, and think of ways to make social media marketing fun. Entertain, educate, and enlighten, not just business, business, business.

Website Blog

Again, with marketing efforts in mind, consider writing a blog as another inexpensive way to build trust and educate your audience on your brand and expertise. Is it worth it? Yes! A blog helps drive traffic to your website, enables you to repurpose content on your social media channels, and converts traffic into leads.

Whether you are promoting a product or service, a blog helps you educate your audience more deeply, which helps you build trust. Utilizing it across other marketing channels for consistency is a win-win.

Google Business

Every day, billions of consumers use Google to search for information about local diners, travel tips, nutrition trends, local news, and more.

If your business doesn’t have a Google Business Profile, what are you waiting for? Stop the reading and get started now. I will wait.

Google Business isn’t going away! Make it a habit to update your business information quarterly and post some of your existing social media content in the “post” feature at least twice a month.

Your Google Business profile is beneficial for your business:

✔️ Google Business Makes You Visible
✔️ Google Business Ensures Online Consistency
✔️ Google Business Improves SEO
✔️ Google Business Easily Hosts Customer Reviews
✔️ Google Business Images Provides a Great First Impression

I’ve touched on this a few times throughout. Still, one of the most impactful—but often overlooked—things you can do is ensure that your brand is consistent and integrated across all marketing channels that you implement for your business. From your messaging to all the visual elements, every marketing piece should look and feel the same and work together to share your business’s story.

Now, this doesn’t need to happen overnight. Small and simple marketing efforts are more effective in seeing lasting growth in your business. Go ahead make a checklist of items that need to be updated or implemented and just start. And when you get stuck or overwhelmed I look forward to the opportunity to connect with you to chat marketing.