Organic Marketing for Your Business
Most of your audience is not ready to buy. The goal of marketing is that when they are ready to buy, your brand is top of mind.
– Daniel Murray
Over the years, we’ve sat across the table from countless business owners who want to grow their businesses organically without spending money on paid ads but need help knowing where to start.
They’re balancing many different responsibilities and intend to put the time into some form of marketing to help move the needle on growing their brand. However, things slip through the cracks, and suddenly that passion that was once there starts to fizzle because they put it off for so long they don’t know where to focus their marketing efforts.
Sound familiar? It’s okay. We’ve all been there. There is hope regarding marketing efforts and the potential to grow your business exponentially. Organic marketing is marketing content you create now, which could still bring in sales three, five, or ten years into the future.
Let’s explain what organic marketing is and why it is so important!
What Is Organic Marketing?
Organic marketing promotes a product, service, or brand through non-paid, natural, and authentic means. It involves creating valuable, relevant, and engaging content for your target audience to attract and retain their attention and interest.
This type of marketing relies on strategies such as search engine optimization (SEO), content marketing, social media marketing, and email marketing to reach potential customers. Unlike paid advertising, organic marketing focuses on building customer relationships and trust through genuine interactions and content that provides value.
Organic marketing can help businesses establish themselves as thought leaders, increase brand awareness, and drive more qualified website traffic. However, it is a long-term strategy that requires patience, consistency, and a deep understanding of your target audience’s needs and preferences.
Ultimately, it’s all about giving value first. The result is a more natural message that gets you warm leads and sales.
Why Is It So Important?
In our opinion, organic marketing is important! Organic marketing is a great way to generate leads without investing money you don’t have into paid ads, but it’s a great process to instill in your business. As your business grows and evolves, you will likely continue your organic marketing processes, but you might have a dedicated team helping you. We aren’t saying there isn’t a space for paid marketing. However, crafting a strong organic marketing strategy can be especially important for a small business, and here’s why:
- Limited budget: Small businesses may not have the financial resources to invest in large-scale paid advertising campaigns. Organic marketing provides a cost-effective way to reach potential customers and build brand awareness without the need for a large advertising budget.
- Building trust and credibility: Organic marketing allows small businesses to establish themselves as thought leaders in their industry, providing valuable content that helps to build trust and credibility with their target audience.
- Targeted approach: Organic marketing helps dramatically with visibility on search engines. By understanding their target audience’s needs and preferences, small businesses can create highly targeted content that resonates with their audience, resulting in more qualified leads to your site or buisness and increased conversion rates.
- Long-term benefits: While paid advertising can provide quick results, organic marketing is a long-term strategy that can provide sustainable benefits over time. By consistently creating valuable content and building relationships with their audience, small businesses can establish a strong online presence to help them stand out in a crowded marketplace.
Overall, organic marketing generates qualified traffic and leads for much a longer period than any paid marketing efforts, all while being a powerful tool for small businesses looking to establish themselves in their industry, build their brand, and reach new customers in a cost-effective and sustainable way.
How to Get Started With Organic Marketing?
Are you the one who writes a blog post once every six weeks? Or are you the person who finds the time to post on your social accounts three times on Wednesday but then disappears for a month? Or do you focus on creating video content a few times a year?
Although these would be considered organic marketing tasks, unfortunately, they fall short of the potential to bring in quality website traffic and leads.
Why? Because there needs to be more consistency. There needs to be a plan behind your content. So, let’s talk about how to get started crafting a strong organic marketing strategy:
Define your audience: Before creating content, figure out your target audience. A defined audience will help you make content that catches their eye, which will help save you money focusing on your main group of customers.
Conduct keyword research: Keyword research is the process of identifying the search terms and phrases your target audience uses to find information related to your business. Using these keywords in your content can improve your search engine rankings and attract more qualified traffic to your website.
Create valuable content: Informative content is key to organic marketing. Content can include blog posts, videos, infographics, social media posts, and more. The goal is to create content that provides value to your audience and helps to establish your business as a thought leader in your industry.
Optimize your content for search engines: By optimizing your content for search engines through strategies such as keyword research, meta tags, and internal linking, you can improve your search engine rankings and increase the visibility of your content.
Promote your content: Once you’ve created your content, it’s important to promote it through social media, email marketing, and other channels. This can increase its reach and drive more traffic to your website.
Measure your results: Finally, it’s important to measure the results of your organic marketing efforts through tools such as Google Analytics. This can help you identify what’s working and what’s not and adjust your strategy as needed.
Examples of Organic Marketing Tasks
Once you understand the basics, it’s time to put some skin into the organic marketing game. Here are some monthly, weekly, and daily tasks to consider incorporating into your business or nonprofit:
- Write a blog.
- Post routinely on your social media feeds.
- Ask your clients and customers for reviews. Google My Business is a great way to build trust and credibility not only in the eyes of your audience but also in the SEO eyes of Google.
- Podcasting.
- Share your video content on social media and in your email marketing campaigns.
- Implement an outreach process to secure guest speaking engagements on podcasts or guest blog features. These opportunities create trustworthy backlinks that will improve your SEO.
- Email your list consistently with an educational newsletter.
- Batch and schedule your social posts. Hootsuite is our favorite resource for this.
This is a partial task list; many other tasks qualify. Furthermore, any of the suggested tasks can be done at your pace. Consistency and quality are key compared to quantity. Lastly, remember that any task that doesn’t require your money but generates new traffic and leads would be considered organic marketing.
Now What
Growing a business takes a lot of work. However, focusing on non-paid marketing tasks will make things much easier in the early days and years. As a bonus: many organic marketing tasks mentioned above are considered SEO – or search engine optimization – strategies?
Organic marketing doesn’t have to be confusing or overwhelming; you need to know how to use your time best to market your business.
Regardless of where you are in the SEO process – a DIYer, ready to hire an expert, or just started your SEO journey – understanding organic marketing will give you the confidence to dig in. And when you are ready to take it to the next level or have any questions let’s chat!
Happy SEO Gains!
