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How to Build Your Social Media Marketing Strategy

Social media has never been more prevalent for a business than ever before. Social media can turn a struggling business into a powerful force, beating competitors and increasing sales. Each social media site can bring in varying amounts of visitors and offer diverse marketing choices for your business. 

Your business can use various platforms to attract different types of traffic and market in different ways. However, with these different social media platforms, it’s important to get a marketing strategy in order. 

What is social media marketing, and how can it change your business? Well, let’s get into it to improve your business’s marketing presence on social media! Social media marketing is promoting products or services on social media platforms. People commonly know social media marketing as digital marketing and also electronic marketing.

This type of marketing also coincides with using each type of platform to your advantage. You can post on social media and go further by using SEO techniques and Google Search Console to promote. 

What are the best strategies for social media marketing?

To have success with your business’s social media marketing, it’s important to ensure you have a strategy. Depending on how well your strategy is will reflect on how well your marketing on social media does for your business. Having an online presence on social media for a business has pros and cons.

Let’s go through three easy tips to have the best strategy for social media marketing! 

Business Goals 

Let’s get serious about your goals in business. Businesses have goals for growth in relationship management, revenue, lead generation, and customer service tools. Analyze the areas in your business that can improve, and give yourself specific goals with a timeline. Track your business engagement, followers, shares, and more for progress. 

Type of Content

Figure out your business needs about content. What can your business advertise using different types of content?

See if your content team can set expectations to stand out on social media in your industry. Videos, Canva creations, webpages, blogs, podcasts, informational guides, and more. These different types of content can be entertaining, educational, or both for your target audiences. Develop a plan of content to develop and stay organized to utilize time best. 

Platform Presence 

Now, determine what platform is best suited for your business needs. Depending on the type of content your business plans to produce, choose the best platform suited to share these content pieces. Social media platforms for marketing include TikTok, Instagram, Facebook, LinkedIn, Pinterest, Snapchat, X, YouTube, and others. 

Each platform has different features for businesses, but each is free to join for initial presence testing. The initial cost is the time it takes to post. It is important to know the best ways to use each platform, including when to post social media marketing pieces. 

Once your business has a social media marketing strategy, start your journey. Now that you have a starting plan watch your competition and the trends you see. Knowing your challenges is crucial, but don’t forget to seek inspiration for your marketing content. 

Finding the pros and cons of each platform is easiest by trial and error. Test out the platform’s abilities and research each’s key features. Platforms also contain features for business accounts to use, which may lend an advantage to your marketing. 

Again, keep your goals simple. Make them straightforward and achievable to create a ladder of social media marketing success for your business. Keep this checklist in mind, 

Social Media Marketing Goals

  • Gain Awareness
  • Gain Conversions
  • Gain Engagement
  • Gain Customers

These are four achievable goals across any type of platform your business chooses to market on social media. Make sure to utilize resources on social media, like scheduling apps for your business needs. Use a scheduling app to quickly schedule your social media marketing content on all your platforms. Scheduling all of your posted content creates additional time to analyze what is working for your business. 

What are the benefits?

So many factors have changed marketing on social media across each platform. Social media marketing can transform a business’s position in the industry by creating various types of content. With the online presence constantly changing and growing, endless opportunities are coming to social media marketing. 

Let’s name a couple of benefits to better understand the potential value of your strategy!

  • Track your target market audience 
  • Customer interaction 
  • Customer engagement 
  • Increase brand awareness
  • Increase website traffic 
  • Feedback on analytics 
  • Reducing marketing costs
  • Collaboration opportunities  

If your business is on social media but not successful, it’s still important to have a presence. If your business doesn’t have the attraction from social media users, don’t panic. Start breaking down your business and understand the types of content that align with your product and or service. 

Not only can social media marketing scale your business, but it could also lead to collaborations with alike companies. We should utilize social media as a tool to understand how many benefits there are. Your business can connect in so many ways through marketing, advertising, and even messaging. You can also reach potential skilled employees to help scale your social media marketing. 

What type of content is considered social media marketing? 

To partake in social media marketing, your business will have to develop a social media strategy. Once you have set clear, simple goals, your content will be easier to create.

Select the type of platform you chose to create on. Do some research on TikTok and analyze which trends align with your content needs. Perform a video, share the company’s work story through a voiceover, and more on TikTok. 

Facebook and Instagram showcase “reels”, profile story posts, and more. Create short video clips of marketing content for products and services and utilize posting reels. It can even be as simple as posting campaign content on Instagram, Facebook, and other platforms. 

Each social media platform has a metric system to measure your engagement with the audience. Be sure to keep track of your growth, decline, and overall traffic to measure your success. 

Why is social media marketing important for a brand?

Social media marketing can be life-changing for a brand. Social media platforms have given businesses a new and enhanced way to interact with their customers.

Brands can create marketing on social media through simple interactive posts, content for new product announcements, and promotions of products or services. There are endless ways to create marketing for a brand on social media.

If successful, social media marketing will drive sales and traffic to your website. A company can analyze social media to determine whether its marketing strategy matches its goals and target audience. 

What are the advantages and disadvantages? 

Social media can enhance a business’s performance by one-hit interaction online. It’s important to build your content around interacting with your target market across your platform channels. Outline your business goals and your social media goals to help build your strategy to success. Building your business with social media may seem easy, but it’s important to consider the pros and cons. 

Social media marketing can be very successful for your business. Due to their importance, we should outline and stress a couple of advantages. Social media marketing helps you reach your target audience and provides analytics to measure success.

Social media marketing can turn your slow business revenue, into a growing and steady stream of revenue. Before you begin using social media, it is important to know that it is free to use for your marketing budget. However, it is important to consider that there are both advantages and disadvantages associated with it. 

However, even with the benefits of social media, there are still disadvantages. It’s important to remember to keep a responsible presence online while interacting with platforms.

Ensure you understand your social media strategy, content strategy, and time frame. Being on social media and trying to successfully market can be an enormous waste of time for a company. Make sure you have a plan for your new marketing venture. 


  • Share business story 
  • Increased customer interaction 
  • Increased website traffic
  • Increase sales 
  • Reach target audience 
  • Develop industry presence 
  • Cost efficient alternatives 
  • Free to create platform starting cost
  • Tracking analytics feedback


  • Needs active & daily monitoring 
  • Content wasting time 
  • Unsuccessful strategy 
  • Negative interaction online 
  • Inappropriate, unwanted comments 
  • Waste of resources 
  • Waste of budget use 
  • Frequent app updates and changes to algorithms 
  • Security concerns
  • Imposter/Fake accounts

Overall, social media marketing can scale your business if executed correctly. Make sure to have your social media marketing strategy written down. Fill out your goals and keep them simplistic for achievable success. A business does not need to figure this out themselves; social media managers are available for hiring. Invest in this opportunity to scale past your competition. 

Are you ready to get started and need a little support with your social media marketing? Reach out to us, and let’s chat!

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Hey there I'm kayla dammann of KMD Marketing.

Thanks for stopping by the blog—I love educating small business owners + nonprofits about event marketing, SEO, website design, and social media strategy.

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