Marketing

How to Build Your Social Media Marketing Strategy

How to Build Your Social Media Marketing Strategy Social media has never been more prevalent for a business than ever before. Social media can turn a struggling business into a powerful force, beating competitors and increasing sales. Each social media site can bring in varying amounts of visitors and offer diverse marketing choices [...]

2024-02-02T19:07:17+00:00February 6th, 2024|

Reflecting on 2023 and a Sneak Peek at What’s Coming in 2024

Reflecting on 2023 and a Sneak Peek at What’s Coming in 2024 I have chosen a different way to approach the New Year instead of the usual excitement and setting goals. Honestly, celebrating my success is difficult for me.  Don’t get me wrong, I love a good celebration and championing other people's wins. [...]

2024-02-02T18:48:25+00:00February 2nd, 2024|

The Ultimate Guide to Content Marketing in 2024

The Ultimate Guide to Content Marketing in 2024 Delivering valuable content seamlessly to your customers and audience with content marketing ensures a natural and non-disruptive connection. A content marketing strategy focuses on attraction, engagement, and delight, enhances conversions, boosts brand awareness and revenue, and establishes industry leadership. Whether formulating a new strategy or [...]

2024-01-23T20:37:11+00:00January 15th, 2024|

Evolving from SEO to Multi-Platform Organic Search Optimization

Evolving from SEO to Multi-Platform Organic Search Optimization Expanding Your Reach Beyond Google Let’s face it: the search experience has changed. Staying ahead requires more than mastering traditional Search Engine Optimization (SEO). Users today are not confined to Google searches; they explore various platforms for information and entertainment. TikTok, Pinterest, Instagram, and Reddit [...]

2024-02-23T22:33:40+00:00November 19th, 2023|

Canva for Beginners

Canva for Beginners: A Comparison with Adobe Illustrator Canva and Adobe Illustrator are some of my favorite graphic design tools. Both entrepreneurs and social media enthusiasts play important roles in the digital age. They create attractive marketing materials and visually appealing posts. Canva is a popular graphic design tool for beginners and for [...]

2023-10-09T19:12:53+00:00September 26th, 2023|

SEO Best Practices for Small Businesses: A Backlinking Guide

SEO Best Practices for Small Businesses: A Backlinking Guide You might know about the 6 ways to create an SEO-friendly website and four basic SEO tactics. If you're one of the many businesses focusing on boosting your online presence, the next step is to maintain consistent website traffic. Now, let's explore integrating a [...]

2024-02-10T02:42:28+00:00September 4th, 2023|

Social Media Isn’t the Only Way to Drive Website Traffic

Social Media Isn't the Only Way to Drive Website Traffic As marketers, we invest a lot of our time and energy into social media. With a staggering 4.25 billion monthly visits on Instagram, it's hard to ignore the potential, right? Yet, here's the scoop – Instagram and other social platforms are just a [...]

2023-08-07T21:02:57+00:00August 7th, 2023|

Content Marketing as a Solopreneur

Content Marketing as a Solopreneur Whether you're new to business or have been doing it for a while, any solopreneur, content creation for marketing purposes is something anyone can undertake. It's natural to encounter occasional writer's blocks along the way. I, too, have experienced my fair share of dry spells over the years. [...]

2023-10-09T19:13:00+00:00July 11th, 2023|
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