Having an Adaptable Marketing Team and New Marketing Trends What has changed? Some may say, "What hasn’t changed?" Everything seems to have changed in the past few years. As marketing leaders, we are the ones surveying annual and quarterly trends in the market. We are always asking the question: what has changed the [...]
Having an Adaptable Marketing Team and Its Impact To You It has been a little more than a year. While the exact date differs for everyone, we’ve reached a milestone. What looked like two weeks to flatten the curve turned into more. It impacted everyone’s lives in unique ways. Some prospered through a [...]
Your Checklist to Implementing a more Efficient Marketing Process Efficiency is one of the marketing team’s ultimate goals. According to Robert Half, approximately 49% of leaders run leaner teams. Secondly, 48% are adopting a more efficient marketing process. Marketers, both internal to business and agencies, are thinking about responsive customer experiences, data-driven strategies, and [...]
Effectively Leverage Word-of-Mouth Marketing Through Social Media I’ve heard from many businesses that word-of-mouth marketing (WOMM) is their best form of advertisement. It is true. Word-of-mouth marketing is one of the oldest marketing tactics for any marketer. How does one effectively leverage word-of-mouth marketing through the rise of social media? As the popularity [...]
Choosing the Best Social Media Channels For Your Business With so many social media channels, it can be difficult for a small business to choose the best ones or to know where to start. Whether you are a solo entrepreneur, a business owner, or a nonprofit, you are busy hiring staff, helping customers, and [...]
Social Media How to Make Ads Work for Your Business Advertising has changed dramatically over the last few years. With digital marketing becoming front and center, businesses and agencies must adapt to utilize the ever-growing social media platforms. How do you make ads work for your business? Do you want to reach more [...]
Measuring Your Success on Social Media Knowing which social media platforms are working and deserve your time and attention gives you more control over your social media strategy and how you measure your success on social media. Sure, you can keep doing what you are doing with your current social media efforts, or [...]
Social Media How to Create Engaging Content that Stands Out How can you create engaging social content that stands out? Social media is a mainstay for many brands’ social media strategies. It’s a platform to connect and engage with people. Driving profitable traffic to landing pages, growing conversions, and building an engaged audience are [...]
Instagram How to Grow Your Following Instagram. It’s a mainstay for many brands’ social media strategies. It’s a platform to connect and engage with people. Driving profitable traffic to landing pages, growing conversions, and building an engaged audience are all key factors to help you succeed. Are you stuck trying to grow your [...]
5 Reasons to Hire a Marketing Firm Marketing is critical in building a brand, attracting new customers, and creating loyalty to your company. Still, many small business owners struggle with deciding whether to do the marketing themselves or get outside help. Let’s dive into five reasons to hire a marketing firm. A marketing firm [...]
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