3 Ways to Marketing Your Small Business On A Budget When you are a small business, start-up entrepreneur, or nonprofit, budgets are tight for marketing. The options are endless when it comes to marketing your small business. From social media to maintaining your website to developing content for all platforms used, it's no [...]
Having an Adaptable Marketing Team Leading and Retaining Your Adaptable Team From the life of being an entrepreneur to growing a team whether it is an internal marketing department, customer service, etc. - the definition of how to lead and retain your adaptable team varies. Remember that the most effective team leaders build [...]
Having an Adaptable Marketing Team and Adapting New Ways of Hiring a Team How are you currently hiring your team? This can apply to both your marketing team and all other departments. Have you thought of how this strategy can play into adapting to rapid economic changes? In addition to keeping an ear [...]
Having an Adaptable Marketing Team and New Marketing Trends What has changed? Some may say, "What hasn’t changed?" Everything seems to have changed in the past few years. As marketing leaders, we are the ones surveying annual and quarterly trends in the market. We are always asking the question: what has changed the [...]
Having an Adaptable Marketing Team and Its Impact To You It has been a little more than a year. While the exact date differs for everyone, we’ve reached a milestone. What looked like two weeks to flatten the curve turned into more. It impacted everyone’s lives in unique ways. Some prospered through a [...]
Your Checklist to Implementing a more Efficient Marketing Process Efficiency is one of the marketing team’s ultimate goals. According to Robert Half, approximately 49% of leaders run leaner teams. Secondly, 48% are adopting a more efficient marketing process. Marketers, both internal to business and agencies, are thinking about responsive customer experiences, data-driven strategies, and [...]
Effectively Leverage Word-of-Mouth Marketing Through Social Media I’ve heard from many businesses that word-of-mouth marketing (WOMM) is their best form of advertisement. It is true. Word-of-mouth marketing is one of the oldest marketing tactics for any marketer. How does one effectively leverage word-of-mouth marketing through the rise of social media? As the popularity [...]
Choosing the Best Social Media Channels For Your Business With so many social media channels, it can be difficult for a small business to choose the best ones or to know where to start. Whether you are a solo entrepreneur, a business owner, or a nonprofit, you are busy hiring staff, helping customers, and [...]
Social Media How to Make Ads Work for Your Business Advertising has changed dramatically over the last few years. With digital marketing becoming front and center, businesses and agencies must adapt to utilize the ever-growing social media platforms. How do you make ads work for your business? Do you want to reach more [...]
Measuring Your Success on Social Media Knowing which social media platforms are working and deserve your time and attention gives you more control over your social media strategy and how you measure your success on social media. Sure, you can keep doing what you are doing with your current social media efforts, or [...]
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