Having an Adaptable Marketing Team and Its Impact To You
It has been a little more than a year. While the exact date is different for everyone, we’ve reached a milestone. What looked like two weeks to flatten the curve turned into more. It impacted everyone’s lives in unique ways. Some prospered through a difficult year, while others lost jobs or their business, loved ones, and more. I want you to think back from last March to the first part of April. This is likely when reality set in that we were in this for the long haul with no end in sight. And, reflect while asking yourself…
In the past year, what was your environment like? Where were you working? Were you juggling work and being your child’s or children’s educator? We all know these feelings and events caused a significant change. In fact, a year ago, we probably would not have even considered “branding” a term like social distancing. And here we are a year later. Things can change in a moment’s time which can have a huge impact on the success or downfall of your business. When I think back on these changes and how brutal our reality was in the past year. Throughout all of it, some silver linings may have forced change in the workplace. Not all change is good. I am hoping that some of these involved positive changes for you.
It has been a year…
And we all have learned that adaptability will set you apart. Intelligence can be used for survival. Creativity can be used to devise survival solutions. Resources, creativity, intelligence, and instinct allow you to survive in your environment. As an entrepreneur, we’ve learned in the past year that we must build an adaptable team. You must be creative. You must use instincts. You must adapt to survive.
While you have adapted in the past year, there is also an importance to being agile and how it intertwines with adaptation. Now more than ever, agility and adaptability are critical. We all saw how quickly the events of 2020 disrupted and exposed our infrastructure with little to no warning of the damage it would cause. Now more than ever, it is critical to build, grow and retain customers and talent alike. To be successful as a business, you need to continue to adapt to today’s post-2020 marketplace. You need to adapt to new market trends and new hiring trends and lead an adaptable team. We need to adopt new ways of building our teams. We must adapt to a new way of managing and maintaining customers and talent.
So how do I build an agile and adaptable marketing and creative team? Let me share some tips I’ve seen from others…
This will be the first in a series of posts on this topic. Let me say that I’m no expert when it comes to hiring- there are HR professionals and recruiting firms out there with this skill set- however, there is value in knowing how to build an internal marketing team or a team in general that will help you build a profitable business.
I will assume a few things in this series to cut down the amount of content to read and that I have to write. Here is what I am assuming:
- You have a business. While most of the following tips will apply to a varying range of business models and will speak from a broad sense of marketing that can be for both small and large businesses.
- You have (or will) have a basic overview of marketing and have some understanding of how it can help your business.
Now onto the bones of this series- let’s start with Having an Adaptable Marketing Team.
The full series of Having an Adaptable Marketing Team is Part 1, Part 2, Part 3, Part 4
